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Shopping at Festival Foods is now Essential Everyday!

No, you aren’t required to shop with us every day (although many of you do!); my title refers to our new store brand, “Essential Everyday.”

Everyone is familiar with the store brand, or private label, “Flavorite” that has been around since 1975.  Flavorite branded items are synonymous with great products and great value.  When Super Valu became the supplier for Festival Foods in 2003, we were really excited to offer Flavorite to our shoppers.

Times are changing and so is Flavorite.  Well, the name is changing but not the product.  You may have noticed some great new packaging on the shelves called Essential Everyday.  Well, Essential Everyday is Flavorite with a makeover.  We all need to change our look now and then and food products are no different.   I think the new look is very modern and also shows that this is a high-quality product.  About 15% of shoppers in the United States buy store brands, although in other countries such as Australia, this can be as high as 80%.  We’re hoping this new name and the change in packaging will help more people discover that you can save money without sacrificing taste when buying Essential Everyday!

The top selling store brand products are:

* Granulated Sugar

* Cooking Oil

* Can Vegetables

* Dried Rice and Beans

* Pasta

* Butter

However, there are over 1,000 different products available; you will see them all switching from Flavorite to Essential Everyday over the course of the year.  Give them a try, I know you will find them comparable to name brands but at a better price!

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6 comments to Shopping at Festival Foods is now Essential Everyday!

  • avatar Emily

    are your products from the USA? or made elsewhere?

  • Hi Emily,

    Our Private Label Essential Everyday is from our Supervalu warehouse. So I asked them to answer:

    “While Supervalu is a global sourcing organization, the majority of our Private Brands products are sourced and supplied by local, regional and US-based businesses. In some instances we source product internationally, due to a spectrum of product availability and supply-chain considerations. However, it is our desire to support local, regional and US-based business whenever possible. All of our products must meet quality specifications prior to being made available in one of our Supervalu owned labels*.

    *Specifically regarding country of origin labeling, please note the following:
    Supervalu follows the federal policy and regulations which govern country of origin labeling. If a product is imported, the country of origin generally needs to be stated on the label. In the case of Supervalu Private Brands, such as Essential Everyday ™, the statement can be found under the ‘distributed by’ statement. A few products have been exempted from the requirement to state the country of origin, such as certain coffees, tea and spices.

    The statement ‘Product of USA’ is not required on most domestically produced products, though it is often stated, and would also be found under the distribution statement . In some cases, products may be manufactured domestically, but the manufacturer may choose to not state the product was produced in the US if an ingredient (such as vanilla) is sourced internationally. This is conservative interpretation and application of a governing policy (FTC’s enforcement policy).”

    Mike Steffens
    Private Brands Sales Manager

    SUPERVALU | Independent Business

  • avatar Cathy Klimes

    I want to know where Essential Everyday canned Pinto Beans are from. Period. On the can it says, “See end of can for country of origin”. There is nothing any where that tells me Country of Origin. It’s important. Period. I want to know.
    Thank you, Cathy

  • Cathy we are a retail grocery store in Wisconsin. We checked with our warehouse Super Valu about your question.

    “It is a product of the USA. The only time the country needs to be listed on the can/package, is if it’s made outside of the United States.”

    Thank you!

  • avatar Tim

    Are the Cinnamon Rolls w/ Icing made in the USA ? Can someone help the company that makes them learn to cut them so that we don’t have to unroll them to separate the rolls.

  • Tim there should be a website or phone number on the package to contact them directly. If it does not say another country it is Made in the USA. Jacque

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